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| Author: Dwight Lacey |
You know an idea or
business construct has become mainstream when you get detractors taking pot
shots at it.
In recent months, I have
come across several criticisms of employee engagement surveys. In this post, I
will address those criticisms, giving you the insight you need to judge for
yourself whether employee engagement is valid.
7 COMMON
OBJECTIONS TO EMPLOYEE ENGAGEMENT
1. Causation Is Not Established for Employee Engagement,
Only Correlation
This is an interesting
argument that deserves a response.
There are many areas in
our lives where we depend on correlation without being able to prove cause and
effect.
As a purely academic
exercise, it is interesting to speculate about causation and the ‘lack of
proof’ with employee engagement. However, as a former CEO I would suggest that
if you take a certain action and thereby get a predictable result, the
practical application is what really matters. The savvy business-person is less
concerned about the academic argument and more with the tangible outcome of the
action – especially if it helps gain an advantage over competitors.
Employee engagement is
proven to be positively correlated with lower turnover, fewer workplace
accidents, higher productivity, and so on.
In some rare cases (see
The Conference Board’s review of Employee Engagement), outliers do occur. Some
highly engaged firms do have lower profitability than their peer group. Some
disengaged companies do outperform their peers. However, they are outliers.
So in my world, if it
walks like a duck and quacks like a duck, it is likely a duck. Employee
engagement pays on the bottom line. If you aren't measuring engagement or
taking action to engage your employees, you are ignoring a simple,
cost-effective way to outrun your competitors.